Miguel Angel Martin Gonzalez, president of the Mexican Toy Industry Association (AMIJU) sees a bright future for toy manufacturing in Mexico.

According to recent statements made by the president of AMIJU year over year January 2015 – January 2016 toy exports from Mexico to global customers will reach a total of approximately US $2.4 billion dollars. Toy manufacturing in Mexico is engaged in by well-known domestic producers such as Mi Alegria, as well as large globally known brands such as Mattel, Hasbro and Lego.

Of the total amount currently exported by companies in the Mexican toy manufacturing sector during the entirety of the calendar year of 2015, six hundred million dollars of merchandise was purchased the United States, Canada and Central American countries combined. In comparative terms, for this same group the numbers for prior years were 580 million dollars in 2013 and five hundred million dollars in 2012. When considered in global terms, volumes of Mexican toy manufacturing make the country the third largest exporter of such items globally.

Among the international industry standouts that engage in toy manufacturing in Mexico are Mattel, Hasbro and Lego.


The company was founded in 1945 in the United States, and is the most dominant player in the Mexican toy manufacturing market. In terms of sales inside of the Mexican Republic, Mattel leads the pack with 28.8 percent market share.


Hasbro, also a US firm, came into existence in 1923. The company is the owner of well-known products like:

Trivial Pursuit
Play Doh
Play Skool


The Danish firm, Lego set up shop in the Mexican toy manufacturing industry in 2008, when it invested and began operations in a one hundred and fifty million dollar plant that it located in the State of Nuevo Leon. By 2020, it is expected that Lego’s Mexican operations will be the source of 3,300 local jobs.

According to Miguel Angel Martin Gonzalez, “Mexican toy manufacturing is characterized by good quality, and the country is logistically more efficient and more rapid when compared to the mainly Chinese competition.”